An independent award scheme to make it easier for consumers to identify a healthier product when making buying choices.
The awards were founded by Dr Sally Norton as part of her campaign to support brands which contribute towards a healther Britain.
The Vavista Awards logo on pack is a clear indication of the healthier credentials of a product compared to others in its field.
Monthly product groups will be featured under three categories each month: Food & Nutrition, Image & Wellbeing, Fitness.
Vavista Award judges are experts in their field and therefore are well placed to offer an unbiased and scientific evaluation drawn from their professional experience.
The Vavista award scheme will allow companies to:
Dr Sally Norton comments:
Having launched a holistic well-being and diet-free weightloss site for women, Vavista.com*, I felt that there was a need to recognise companies who help consumers to lead a healthier life by supplying healthier or better food and product choices. For this reason I have launched Vavista Awards – to recognise companies which can demonstrate that their products represent a ‘better choice in their field’ in terms of health and well being. I have selected a wide panel of judges who are in tune with our ethos: experts and pioneers in their field who promote well-being through healthy choices within their own work-place. Products which achieve top ratings will be featured and promoted on our consumer site so, by being involved, your brand will gain access to a highly relevant audience and add objective credibility to your position on healthy living.